I wanted to post this article at least by 5th January 2013 if not on the New Year’s Day itself, but could not manage it; anyway better late than never so here goes. I have listed below ten of my favourite ads launched in India in 2012, they are not arranged in any order of preference; I also wrote about one ad which has left me bewildered.
1. Sprite: "Uske paas car hai..." and "Uske paas guitar hai..."
This ad is very entertaining and high on energy, an excellent way to get the message across that one who drinks Sprite is smart and quick thinking. I like the way the main model has acted.
The current
Voltas All-Weather AC advertising campaign is among the best I have seen in
recent times. It is a three ad campaign (Cherapunjee, Kota and
Mukteshwar) featuring
an affable gentleman called ‘Murthy’ who keeps getting transferred from place
to place; each place he is transferred to has a different climate, but Murthy
is not at all worried because he uses Voltas AC which takes care of his problem
quite efficiently, as he says in the ads – “Whatever the weather outside you
are comfortable inside”, to my mind this is a powerful proposition.
The campaign
addresses different air-conditioning needs of people very effectively, whether
it is about getting relief from excessive humidity, heat or
