The current Voltas All-Weather AC advertising campaign is among the best I have seen in recent times. It is a three ad campaign (Cherapunjee, Kota and Mukteshwar) featuring an affable gentleman called ‘Murthy’ who keeps getting transferred from place to place; each place he is transferred to has a different climate, but Murthy is not at all worried because he uses Voltas AC which takes care of his problem quite efficiently, as he says in the ads – “Whatever the weather outside you are comfortable inside”, to my mind this is a powerful proposition.
While surfing the net I found some comments on the Cherapunjee ad. Someone said that when it rains in Cherapunjee it gets very cold so there is no sweating as the ad claims, I did not know about this but the ad despite this possible flaw is still able to convey the benefits to the consumers quite effectively. The entire campaign of the three ads is effective in communicating the ‘all-weather’ concept. If I were to buy an new airconditioner I will surely go by what Murthy recommends, the campaign has surely worked for me.
Watch all the three ads here.