Saturday, May 29, 2021

Pandemic – A New Way of Life Part 3 – New Covid specific products

Companies began making new claims for their existing products keeping the Covid pandemic in mind, some added new products to their existing portfolio and some went on to create new product categories. The claims usually revolve around developing or boosting immunity and safe-guarding health; in my last post I had already given examples of Dabur Honey and Brooke Bond Tea, I will give some more examples here, please note that the ads discussed in this post were released in year 2020:

Thursday, October 1, 2020

Pandemic – A New Way Of Life Part 2 – Being Safe At Home

I will be continuing from where I left in my earlier post on this subject; if any of you have not read my previous post, here is the link: Pandemic – A New Way of Life Part 1.

The pandemic has changed the way we live and behave, let us explore what else has happened in the advertising world due to it.

False news

Some unknown people spread the false news that eating chicken and non-vegetarian food can cause the corona virus. As a result of which sales of poultry products dropped; poultry producers had to launch an advertising campaign to inform the public that corona virus is not caused by eating poultry products. The All India Poultry Development and Services Pvt. Ltd. and National Egg Co-ordination Committee went one step further and advertised that eating poultry in fact develops immunity.


Wednesday, July 1, 2020

Pandemic – A New Way of Life 1.

The pandemic has brought a drastic change in our behaviour in ways we could never imagine. We are witnessing changes in the way we communicate with others, interact, consume, think, use our time, educate and buy things. When making purchase decisions we can clearly see that our priorities have changed; for example, for ladies wearing lipstick has become unnecessary because one needs to wear a mask when stepping outside of the house. During the lockdown we spend most of our time at home, so we may not need to buy clothes for going to office or for social engagements; we can make do with what we already have. We have

Tuesday, December 31, 2019

Redmi Note 7 Pro – A Close-up


Many a times advertisements talk about product features but do not properly explain how these features benefit consumers. This has been happening in various product categories but in case of digital cameras it keeps happening almost all the time, I would also include smartphones in the category because these are digital

Monday, February 11, 2019

What are they trying to say? Google Pixel 3 and Liva

People, companies, government and various organizations advertise to communicate ideas, messages or information to the public in general or to a select target audience. Common sense tells us that there should be clarity in the communication so that the people seeing the advertisement understand it, comprehend it and the communication should have its desired effect. Simplicity in communication is also very important, especially, so that the message is not diluted by other distractions such as a celebrity model.
In a competitive market place what happens is, the client company along with its advertising agency will try to see that their ads stand out in the clutter and grab attention of the prospective consumers, therefore the creative team in the ad agency work hard to give the ad campaign some kind of distinctiveness. So, you have attention grabbing headlines and visuals in press ads and outdoor; in case of TV commercials a bit of drama and imagery is often added to engage with the target audience. However, I find that sometimes ad agencies get so involved with

Monday, October 1, 2018

Short Comments – India Gate Quinoa ‘Guilt-free’, Hero Duet – Ek Soch Nayi, Axis Bank – Home Loans with 12 EMIs off

In this post and the next two I will be making short comments on selected ads which have appeared on television in the last one or two years. In this post I will comment on the India Gate Quinoa ad campaign, Hero Duet ad and Axis Home Loans ‘12 EMIs off’ ad; so read on.

India Gate Quinoa ‘Guilt-free ’ad campaign – misleading ad

The TV ad campaign attempts to introduce quinoa to the Indian consumers as a healthy alternative to what is being consumed now. The message is quite simple – Enjoy the dishes you want, as much you want, but just replace the main ingredient

Friday, July 13, 2018

Mutual Funds Sahi Hai

A little over a year ago Association of Mutual Funds in India (AMFI) launched an advertising campaign –“Mutual Funds Sahi Hai” on TV, digital, radio, print, cinema and outdoor hoardings in different languages. The purpose of this campaign was two-fold; firstly to create awareness among the investing public about mutual funds as preferred investment option and secondly, build confidence by dispelling doubts and ‘myths’ around mutual funds. The TV campaign consists of a number of TV commercials (TVCs)showing everyday situations to which the common people can relate to. They also have a micro-site, the videos carried here are different from the TV commercials and are also longer in duration. The videos in the micro-site appear to further elaborate on what was communicated in the TVCs; links to the TVCs are given below: