My favourite ads of 2013

Another year gone by and I remember some interesting ads which were first seen on Indian television last year. I give below short comments on 10 of my favourite television campaigns during 2013.

1.    Bharati Axa – Aap yenha aaye kis liye
I find this ad quite entertaining and engaging with good use of humour; the message here is that claims settlement with Bharati Axa is a simple process

Soft drinks ads in the summer of 2013

I have observed that most soft drinks brands today are getting more and more dependent on celebrity endorsement. The three cola brands have used celebrities for decades; among mango drinks Slice has been using Katrina Kaif for some years. This year Maaza has jumped into the celebrity bandwagon by using Imran Khan and Pariniti Chopra, till last year Maaza ads were pretty good without celebrities. Humour was very well used so why are celebrities being used now? Well at least the basic message/proposition has remained consistent –“Har mausam aam”.

What surprises me this summer of 2013 is the Frooti ad campaign featuring

My Favourite Ads of 2012

I wanted to post this article at least by 5th January 2013 if not on the New Year’s Day itself, but could not manage it; anyway better late than never so here goes. I have listed below ten of my favourite ads launched in India in 2012, they are not arranged in any order of preference; I  also wrote about one ad which has left me bewildered. 

1. Sprite:  "Uske paas car hai..." and "Uske paas guitar hai..."
This ad is very entertaining and high on energy, an excellent way to get the message across that one who drinks Sprite is smart and quick thinking. I like the way the main model has acted.