Short Comments – India Gate Quinoa ‘Guilt-free’, Hero Duet – Ek Soch Nayi, Axis Bank – Home Loans with 12 EMIs off

In this post and the next two I will be making short comments on selected ads which have appeared on television in the last one or two years. In this post I will comment on the India Gate Quinoa ad campaign, Hero Duet ad and Axis Home Loans ‘12 EMIs off’ ad; so read on.

India Gate Quinoa ‘Guilt-free ’ad campaign – misleading ad

The TV ad campaign attempts to introduce quinoa to the Indian consumers as a healthy alternative to what is being consumed now. The message is quite simple – Enjoy the dishes you want, as much you want, but just replace the main ingredient

My Favourite Ads of 2012

I wanted to post this article at least by 5th January 2013 if not on the New Year’s Day itself, but could not manage it; anyway better late than never so here goes. I have listed below ten of my favourite ads launched in India in 2012, they are not arranged in any order of preference; I  also wrote about one ad which has left me bewildered. 

1. Sprite:  "Uske paas car hai..." and "Uske paas guitar hai..."
This ad is very entertaining and high on energy, an excellent way to get the message across that one who drinks Sprite is smart and quick thinking. I like the way the main model has acted.