About this blog

Advertisements are so much a part of our lives that we cannot think of a life without advertising. Of the innumerable ads we are subjected to some ads do catch our attention because of their uniqueness or they strike an emotional chord and get etched in our memories. Such ads could be reflections of what happens in our lives: our fears, concerns, hopes, fantasies, and so on.

The purpose of this blog is to recall those interesting ads and analyse them. I will also comment on current ads which may or may not prove to be memorable in the long term but attract our attention by being interesting or different. At times I might also talk about other matters connected to advertising. I have been joined by Shilpi Bose as a team member.

I look forward to comments and suggestions from viewers.

Aroop Bose