The current
Voltas All-Weather AC advertising campaign is among the best I have seen in
recent times. It is a three ad campaign (Cherapunjee, Kota and
Mukteshwar) featuring
an affable gentleman called ‘Murthy’ who keeps getting transferred from place
to place; each place he is transferred to has a different climate, but Murthy
is not at all worried because he uses Voltas AC which takes care of his problem
quite efficiently, as he says in the ads – “Whatever the weather outside you
are comfortable inside”, to my mind this is a powerful proposition.
