Noodles War

Maggi Noodles has been in the Indian market for close to three decades and was going from strength to strength till on the fateful day of June 5, 2015 Food Safety and Standards Authority of India (FSSAI) ordered Nestlé India Ltd. to withdraw all nine variants of the product from the market because it considered the product to be unsafe and hazardous; lead and monosodium glutamate was found to be above permissible limits, hence unsafe for human consumption. Maggi Noodles was not the only product to be banned, other brands in the category also faced the music. I do not wish to go into the details of this case since this blog; Advertising Opinions is only about advertising and communications, so I will restrict myself to commenting only on how Maggi and its competitors communicated with their consumers before, during and after the ban was lifted.

Maggi Masala Noodles 2014 – Bringing Spice to Life

I like this Maggi Masala Noodles TV ad because of its simplicity and single-mindedness, it does not say much but effectively communicates the message that Maggi Noodles is for everybody. Maggi Noodles was introduced in India more than 25 years and is going strong. When this product was launched it was targeted at the urban household, small children being the consumers and the mother being the provider and the one to decide. Over the years new variants were introduced which targeted various segments of the market – such as the health conscious, the fun loving, the aged, the young and the adventurous; so today Maggi Noodles caters to people belonging to all age groups, geographical locations but the core target

MAGGI 2- Minute Mein Khushiyan

The Maggi Noodles campaign – “Me and Meri MAGGI 2- Minute Mein Khushiyan” featuring Amitabh Bachchan celebrates 25 years of Maggi Noodles in India. I have a few comments to make but before I do that let us briefly check out its history. I happened to witness the launch of Maggi 2 Minute Noodles (M2MN) at in Bombay and Calcutta a quarter century ago; it had created a sensation.

Noodles were not new to Indians when M2MN was launched, noodles were sold in the market but consumption was low, very few families consumed it and this category was a commodity; there were no big noodle brands back then. But M2MN brought about a new concept in noodle consumption in India, for the first time noodles could be prepared quickly and conveniently and the