Maggi Masala Noodles 2014 – Bringing Spice to Life

I like this Maggi Masala Noodles TV ad because of its simplicity and single-mindedness, it does not say much but effectively communicates the message that Maggi Noodles is for everybody. Maggi Noodles was introduced in India more than 25 years and is going strong. When this product was launched it was targeted at the urban household, small children being the consumers and the mother being the provider and the one to decide. Over the years new variants were introduced which targeted various segments of the market – such as the health conscious, the fun loving, the aged, the young and the adventurous; so today Maggi Noodles caters to people belonging to all age groups, geographical locations but the core target

Attracting Tourists

Among the state tourism ad campaigns, in the last one year or so, advertisements of Madhya Pradesh (MP), Kerala and Gujarat Tourism drew my attention; the Gujarat Tourism ad campaign has been on television for close to three years. I also see a Maharashtra Tourism ad now and then on television but it is not as impactful as the first three mentioned above. Actor Shah Rukh Khan was been roped in by the West Bengal government to do an ad for the state, but I have not seen this ad in any TV channel so far, not even in travel related programmes; I finally saw it on YouTube; I wonder in which channels can one see the West Bengal Tourism ad?  

Before I begin commenting on these ad campaigns let us see as to why do people travel? Other than personal reasons, the other reasons or needs are:

MAGGI 2- Minute Mein Khushiyan

The Maggi Noodles campaign – “Me and Meri MAGGI 2- Minute Mein Khushiyan” featuring Amitabh Bachchan celebrates 25 years of Maggi Noodles in India. I have a few comments to make but before I do that let us briefly check out its history. I happened to witness the launch of Maggi 2 Minute Noodles (M2MN) at in Bombay and Calcutta a quarter century ago; it had created a sensation.

Noodles were not new to Indians when M2MN was launched, noodles were sold in the market but consumption was low, very few families consumed it and this category was a commodity; there were no big noodle brands back then. But M2MN brought about a new concept in noodle consumption in India, for the first time noodles could be prepared quickly and conveniently and the