In this post I would like to recall and comment on five noteworthy ads which were released in 2010:
1. LIC of India – Father & Daughter
Sometimes talking about death can be a tricky although it is inevitable, no one likes to be reminded that he will die. Here is an example; once I happened to witness a young man trying to sell life insurance to someone. The young insurance agent began his talk by saying “Suppose you suddenly die …” his prospective client looked unpleasantly surprised and jovially requested him not to remind him about his death. Once a gentleman told me that he always tried to avoid a certain insurance agent because he was reminded of death whenever he met him, such people are resistant to life insurance. In order to avoid the unpleasant topic of death some insurance agents try to sell life insurance as an alternate savings plan where risk is also covered, the word risk means ‘If you were to die suddenly’. Some agents prefer to use the phrase – ‘God forbid if something happens, life is uncertain’ or some such words to that effect.
