Effective Communication through 4G

Most TV viewers would have taken notice of the Airtel 4G advertising campaign. An ad campaign such as this is successful not just because of the money spent to splash it all over the but also because of the meaningful message and excellence in the execution. Airtel is the very first telecom company to introduce 4G services and it had launched a hard-hitting campaign for its 4G network in the year 2015, the campaign continues till this day. The very first TV commercial in this ad campaign is 'The Airtel

My Favourite Ads of 2012

I wanted to post this article at least by 5th January 2013 if not on the New Year’s Day itself, but could not manage it; anyway better late than never so here goes. I have listed below ten of my favourite ads launched in India in 2012, they are not arranged in any order of preference; I  also wrote about one ad which has left me bewildered. 

1. Sprite:  "Uske paas car hai..." and "Uske paas guitar hai..."
This ad is very entertaining and high on energy, an excellent way to get the message across that one who drinks Sprite is smart and quick thinking. I like the way the main model has acted.

My Favourite 2011 Ads

In this post I would like to briefly discuss my favourite ads of the year 2011:

• Policybazar.com

• Airtel
• Bournville
• Tata Sky – Poochneme kya jata hai
• Volkswagen – Metallic press ad
• Tanishq – Mr. & Mrs. Bachchan

• Greenply Laminates – Always Hoyenga

 I have also given links to our earlier posts or to the relevant TV commercials, so read on ...

Airtel – We all need friends

I have been toying with the idea of writing about the Airtel – “Har ek friend zaroori hota hai” campaign but for some reason or the other was not able to do so, I have decided to do it now; better late than never. The fact that friends are important in one’s life is usually taken for granted although it is a very important aspect of life; you realize its true value only when you are lonely. Everyone needs friends regardless of age, not only does one needs friends one also needs friends of different kinds and abilities, that’s what makes life meaningful, purposeful and interesting. Airtel’s current ad campaign is based on this simple insight; I do not think one needs to do elaborate market research to arrive at the conclusion that everyone needs friends. Something as common as this has been very effectively used in the ad campaign, all the