Metallic Press Advertisement

Wow! they really think up new ideas to get noticed. The latest Volkswagen ad which was a four-page special silvery insert or should I say a pull-out with The Times of India dated August 29, 2011 was to my mind an interesting and innovative advertisement. Some say it was gimmicky but nevertheless the ad got noticed, so it served its purpose. What do you do when there is no significant difference in brands, in this case cars? In such a case the ad agency thinks of some great creative idea which can get the ad noticed and

Talking Newspaper, what next moving pictures in a newspaper?

Yesterday morning I was in for a surprise; as I pulled out the copy of The Times of India from the door handle I heard somebody talk, I looked around but there was no one nearby, I then realized that the voice was coming from the newspaper. When I opened it what I saw was a full page advertisement of the new Volkswagen Vento and found a small black object stuck to it from which I could hear a recorded voice.