My Favourite 2011 Ads

In this post I would like to briefly discuss my favourite ads of the year 2011:

• Policybazar.com

• Airtel
• Bournville
• Tata Sky – Poochneme kya jata hai
• Volkswagen – Metallic press ad
• Tanishq – Mr. & Mrs. Bachchan

• Greenply Laminates – Always Hoyenga

 I have also given links to our earlier posts or to the relevant TV commercials, so read on ...

VIP Skybags - Johnny The Bear

The right consumer insight can lead to great and memorable advertising campaigns. Companies spend large amounts of money on market research to learn consumer behaviour and gain insights that would enable them to build a campaign around it. Whenever I see the recent TV commercial of VIP Skybag I cannot help but wonder as to what could have been the insight on which the ad was based. The ad appears to inspire the target audience to bring about a change in their lives but it is done in a bizarre way. The