My Favourite Ads of 2012

I wanted to post this article at least by 5th January 2013 if not on the New Year’s Day itself, but could not manage it; anyway better late than never so here goes. I have listed below ten of my favourite ads launched in India in 2012, they are not arranged in any order of preference; I  also wrote about one ad which has left me bewildered. 

1. Sprite:  "Uske paas car hai..." and "Uske paas guitar hai..."
This ad is very entertaining and high on energy, an excellent way to get the message across that one who drinks Sprite is smart and quick thinking. I like the way the main model has acted.

Using Celebrities Sensibly

I am not much of a supporter of using celebrities in advertisements but at times celebrities may be necessary when the ad agency runs out of creative ideas. There are two (celebrity) ad campaigns which have foxed me totally; one is a TV commercial for Ujala Supreme and the other is of Nano Clean – a range of liquid cleaners. Ujala uses Sachin Tendulkar and Nano Clean uses Amitabh Bachchan. Ujala is a well known liquid blue brand which has been in the market for many years, as far as I know the sales of this product has grown over the years. I therefore wonder why they needed celebrity endorsement now, and why Sachin Tendulkar?
In what way does he contribute to the brand? My personal feeling tells me that Sachin was a wrong choice for a product category like this; his endorsement will have no significant value. With or without Sachin the effect of the ad campaign is unlikely to be any different. It was possible that the sale graph for Ujala was not moving upwards any more,

I Have Earned A Bournville! - By Shilpi Bose

I occasionally contribute to this blog but have been absent for some time now. You see multi-tasking is the buzz word today but I am hopeless at multi-tasking; for me it has always been one job at a time. I sort of get stressed when I have to do too many things at a time. Recently therefore when my co-blogger  and brother Aroop Bose told me that it is time I made a contribution I thought, “Goodness me! I already have my own food blog -- It is tasty ma! and I am also working on a film blog which I plan to launch shortly and not to mention my household chores” …. Even as these thoughts crossed my mind my eyes fell on the Bournville press ad.

Though the first Cadbury Bournville commercial attracted my attention I