My Favourite Ads of 2012

I wanted to post this article at least by 5th January 2013 if not on the New Year’s Day itself, but could not manage it; anyway better late than never so here goes. I have listed below ten of my favourite ads launched in India in 2012, they are not arranged in any order of preference; I  also wrote about one ad which has left me bewildered. 

1. Sprite:  "Uske paas car hai..." and "Uske paas guitar hai..."
This ad is very entertaining and high on energy, an excellent way to get the message across that one who drinks Sprite is smart and quick thinking. I like the way the main model has acted.

Streets are filled with idiots

The emotion of fear is used quite often in ads and in case of the CEAT bike tyre TV—Streets are filled with idiots campaign it has been used very effectively. According to me the emotion of fear, in the two commercials (Man with the pram and Crossing), has been shown in its raw form without any sugar coating; the element of shock and horror, clearly shown by the expression on the face of the bike drivers in each of the two ads, adds to the overall impact. Many years ago when I was planning to learn driving I was told that