My co-blogger this time gives her
observations on simple but effective advertising, made even better by good
acting. Read on.
Aroop Bose
Simple Advertising with Good Acting
By Shilpi Bose
Talk to any advertiser or marketer they
will inevitably talk about cutting through the clutter and grabbing the
attention of the target audience. In order to achieve this goal, advertisers
take various routes to grab eyeballs. Personally what works for me as a viewer
is simple straight forward advertising coupled with some real good acting and
which communicates the message unambiguously.
Here is my pick of some recent ad films
that drive home the message without beating around the bush, with simplicity,
good acting and what’s most important not using a celebrity.
The recent Prestige Induction Cook-Top
commercial tops my list.
What I liked about this ad is its
simplicity, there is just this one character