Showing posts with label Aquasure Kitanu. Show all posts
Showing posts with label Aquasure Kitanu. Show all posts

Tuesday, July 31, 2012

Simple Advertising with Good Acting


My co-blogger this time gives her observations on simple but effective advertising, made even better by good acting. Read on.

Aroop Bose

Simple Advertising with Good Acting
By Shilpi Bose
Talk to any advertiser or marketer they will inevitably talk about cutting through the clutter and grabbing the attention of the target audience. In order to achieve this goal, advertisers take various routes to grab eyeballs. Personally what works for me as a viewer is simple straight forward advertising coupled with some real good acting and which communicates the message unambiguously.
 
Here is my pick of some recent ad films that drive home the message without beating around the bush, with simplicity, good acting and what’s most important not using a celebrity.

The recent Prestige Induction Cook-Top commercial tops my list.

What I liked about this ad is its simplicity, there is just this one character