Today happens to be 12.12.12, a unique combination of
numbers; I did not plan to do a post today but the date being12.12.12 I thought
why not write a few short comments on recent press ads today. All these ads
were released in The Times of India, Mumbai edition.
Comfort After Wash Fabric
Conditioner
Comfort Fabric
Softener has been around for a very long time but now the positioning seems to
have changed. My personal feeling is that when you call it a fabric softener
you send a definite message that it softens fabric, but what is a fabric
conditioner? The ad says it gives clothes shine and fragrance, “the clothes are
super soft” is mentioned in smaller types. Has the brand/product proposition become
a little blurred now?
Good Day Biscuits
This is an
innovative ad from Britannia but look at the howler; it says ‘Good Day’ right
in the middle of a tragedy. Later The Times of India apologized because some
readers found it insensitive.
Banning Gutkha
I never ever imagined that I
would see ads like these. The manufacturers of gutkha have protested the ban on gutkha, according to them cigarettes
are far more harmful when compared to gutkha yet it is gutkha that is banned
and not cigarettes. Harm caused by gutkha is quite well-known but I feel gutkha
manufacturers have a point, why ban gutkha when cigarette smoking continues to be legal? In my opinion cigarettes should also be banned!
Mother Dairy
Mother Dairy
recently changed the look of their plastic pouch containers and ran a short ad
campaign. I always knew what whole milk is but did not exactly know the difference
between toned milk and skimmed milk; thanks to their campaign I know now.
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