Pandemic – A New Way of Life Part 3 – New Covid specific products

Companies began making new claims for their existing products keeping the Covid pandemic in mind, some added new products to their existing portfolio and some went on to create new product categories. The claims usually revolve around developing or boosting immunity and safe-guarding health; in my last post I had already given examples of Dabur Honey and Brooke Bond Tea, I will give some more examples here, please note that the ads discussed in this post were released in year 2020:

Pandemic – A New Way Of Life Part 2 – Being Safe At Home

I will be continuing from where I left in my earlier post on this subject; if any of you have not read my previous post, here is the link: Pandemic – A New Way of Life Part 1.

The pandemic has changed the way we live and behave, let us explore what else has happened in the advertising world due to it.

False news

Some unknown people spread the false news that eating chicken and non-vegetarian food can cause the corona virus. As a result of which sales of poultry products dropped; poultry producers had to launch an advertising campaign to inform the public that corona virus is not caused by eating poultry products. The All India Poultry Development and Services Pvt. Ltd. and National Egg Co-ordination Committee went one step further and advertised that eating poultry in fact develops immunity.

 

Pandemic – A New Way of Life 1.

The pandemic has brought a drastic change in our behaviour in ways we could never imagine. We are witnessing changes in the way we communicate with others, interact, consume, think, use our time, educate and buy things. When making purchase decisions we can clearly see that our priorities have changed; for example, for ladies wearing lipstick has become unnecessary because one needs to wear a mask when stepping outside of the house. During the lockdown we spend most of our time at home, so we may not need to buy clothes for going to office or for social engagements; we can make do with what we already have. We have