I will be continuing from where I left in my earlier post on this subject; if any of you have not read my previous post, here is the link: Pandemic – A New Way of Life Part 1.
The pandemic has changed the way we live and behave, let us explore what else has happened in the advertising world due to it.
False news
Some unknown people spread the false news that eating chicken and non-vegetarian food can cause the corona virus. As a result of which sales of poultry products dropped; poultry producers had to launch an advertising campaign to inform the public that corona virus is not caused by eating poultry products. The All India Poultry Development and Services Pvt. Ltd. and National Egg Co-ordination Committee went one step further and advertised that eating poultry in fact develops immunity.
