The pandemic has brought a drastic change
in our behaviour in ways we could never imagine. We are witnessing changes in
the way we communicate with others, interact, consume, think, use our time, educate
and buy things. When making purchase decisions we can clearly see that our
priorities have changed; for example, for ladies wearing lipstick has become
unnecessary because one needs to wear a mask when stepping outside of the house. During
the lockdown we spend most of our time at home, so we may not need to buy clothes
for going to office or for social engagements; we can make do with what we
already have. We have
