I am not much of
a supporter of using celebrities in advertisements but at times celebrities may
be necessary when the ad agency runs out of creative ideas. There are two (celebrity) ad
campaigns which have foxed me totally; one is a TV commercial for Ujala Supreme
and the other is of Nano Clean – a range of liquid cleaners. Ujala uses Sachin Tendulkar
and Nano Clean uses Amitabh Bachchan. Ujala is a well known liquid blue brand
which has been in the market for many years, as far as I know the sales of this
product has grown over the years. I therefore wonder why they needed celebrity
endorsement now, and why Sachin Tendulkar?
In what way does he contribute to the brand? My personal feeling tells me that Sachin was a wrong choice for a product category like this; his endorsement will have no significant value. With or without Sachin the effect of the ad campaign is unlikely to be any different. It was possible that the sale graph for Ujala was not moving upwards any more,
In what way does he contribute to the brand? My personal feeling tells me that Sachin was a wrong choice for a product category like this; his endorsement will have no significant value. With or without Sachin the effect of the ad campaign is unlikely to be any different. It was possible that the sale graph for Ujala was not moving upwards any more,
