Last year we
saw an interesting TV campaign by Union Bank of India. It was a three ad
campaign featuring Ajit Tendulkar (Sachin’s brother), Aruna Anand (Vishwanathan
Anand’s wife) and Manoj Singh (Vijender Singh’s brother) and was listed among
the top ten in 2011 by All About Ads (NDTV Profit). This campaign is based on
the insight that an individual does not fulfil his dreams only through his own
efforts, but people close to him have crucial roles to play in fulfilling his
dreams; this is the theme of the campaign as well. The actual advertising
message, to my mind, is that Union Bank of India can help
