Life Insurance Ad Campaigns – Creative Insights

 Life insurance companies and banks face similar challenges when it comes to advertising; the plans or products offered by insurance companies or banks are usually very similar so making a distinction depends heavily on creativity in advertising. In this post I will discuss advertising in the Indian life insurance sector; I plan to discuss bank advertising some time later. 

There are two dozen life insurance companies in India; possibly in future this number could increase. LIC is the market leader, this financial year it is aiming to retain 82% market share according to reports. That leaves only