Brand Ambassador for Durga Puja

These days we have become accustomed to the concept of brand ambassadors to promote products and services, even some states of India have brand ambassadors, this is relatively a new trend, but a brand ambassador for a Durga Puja is not what one would normally expect. In this year’s Durga Puja the organizers of Sarbojanik Durga Puja, D.N. Nagar, Link Road, Andheri West, Mumbai appointed Rituparna Sengupta, a well-known actress of Bengali cinema, as brand ambassador. The first thought that came to my mind was, where is the brand? This puja does not even have a logo and this is only their second year.

Unusual Outdoor Advertising

Vodafone UFO
One fine morning in the month of April this year I looked out into the sky from my bedroom window and saw a strange object moving in the sky. It was surely a U.F.O. -- an unusual flying object. I went to my balcony to have a better look. The object looked like an airship with the brand ‘Vodafone’ written on it. The object was on its rounds and appeared to be remote controlled.. One is used to seeing balloon advertising but this was a remote controlled airship and I have never seen anything like this before. During this period the ‘Zoozoo’ campaign was making waves, this itself was a very innovative campaign.

I think it was an unusual, innovative and great way to reinforce the brand; it surely grabbed the attention of the people of the area over which it flew. The TV commercials of Vodafone have always been impressive, that includes its previous avatars (Orange & Hutch) as well, and this outdoor advertising was ruling the skies, quite literally.