These days we have become accustomed to the concept of brand ambassadors to promote products and services, even some states of India have brand ambassadors, this is relatively a new trend, but a brand ambassador for a Durga Puja is not what one would normally expect. In this year’s Durga Puja the organizers of Sarbojanik Durga Puja, D.N. Nagar, Link Road, Andheri West, Mumbai appointed Rituparna Sengupta, a well-known actress of Bengali cinema, as brand ambassador. The first thought that came to my mind was, where is the brand? This puja does not even have a logo and this is only their second year.
