Showing posts with label Lavie Handbags. Show all posts
Showing posts with label Lavie Handbags. Show all posts

Friday, January 20, 2012

Good Acting Makes Good Ads

In the post below my co-blogger Shilpi Bose makes her observations on acting by models in three TV commercials which were released in the year 2011. 
 Aroop Bose

 When films are discussed or reviewed, the review or discussion focuses on the story, script, direction other technical aspects and above all the performances of the actors. However when ad films are discussed, what do you hear? Is the ad cutting through the clutter? Has it managed to grab the attention of the target audience? What was the advertiser’s message? Nothing wrong with this after all the whole purpose of an ad is to grab