The current Eveready ad campaign Give Me Red featuring Akshay Kumar reminds me of the original Give Me Red campaign 22 years ago, fortunately I was able to find the two ads on YouTube. The energy levels in those two ads were high and the same is being maintained in the current Akshay Kumar campaign. The essential difference between the old and the current campaign is that the old one was promoting Red Eveready batteries whereas the current one is promoting a range of rechargeable products launched by Eveready Industries India Ltd. The battery plays an important part in the performance of these products.
