I won't be reviewing any ads here but would like to share with my readers some of the old ads I dug up. I have randomly selected some ads, these are not necessarily memorable or path breaking ads but to me they definitely are part of Indian advertising history.
|Premium Soap: Perspectives 1993|
Perspectives was a supplement of Metropolis on Saturday, Bombay edition - published by The Times of India, it does not exist now.
|Colgate Baby Powder: Filmfare June 14,1963|
Half a century ago Colgate-Palmolive tried to get into the baby care business but was unsuccessful, perhaps Johnsons & Johnsons was too strong a competitor for them.
|Halo Shampoo: Filmfare June 14, 1963|
Halo Shampoo was a product of Colgate-Palmolive and was among the top selling even in the 1980s, the sales declined when several new multi-national brands entered the Indian hair care market. I wonder if the company lost interest in the brand.
|Coca-Cola: The Bharat Jyoti, Sunday, March 25, 1973|
The Bharat Jyoti used to be the Sunday edition of The Free Press Journal, Bombay.
|Perspectives: November 1993|
|Robin Blue: Bombay Times June 23, 1995|
I have loads of old ads in my collection, some dating back to the 1950s, I will try and share as many of them as possible in my future posts.