Usha Sewing Machines

I was happy to see that one of my favourite TV commercials is once again on air; it is the ad for Usha sewing machines. This commercial makes use of live action as well as stop-motion animation very beautifully. Live action shooting is about shooting action using a movie camera and in case of stop-motion animation a still camera is used to capture movement frame by frame. In stop-motion animation a huge number of pictures need to be shot.

The story of the Usha sewing machine commercial is quite simple; a family has just moved into a new house, the husband receives a phone call and leaves for work immediately leaving his wife to do the unpacking and