Some advertisements I come
across surprise me, sometimes for the right reasons and sometimes for the wrong
reasons. Some ads are truly bold and hard hitting but others are bizarre. You
will see what I mean, please read on, I picked up few that appeared in the
press in the last 12 months.
Delishus Gourmet Cookies
This is one ad you cannot miss. The
big blowup of the cookie is attractive and mouthwatering – very good
photography indeed. The body copy is nice, simple and brief. The Sunfeast
Delishus Gourmet Cookies brand has been repeated twice which I think is quite
clever. There is one thing unusual you may have noticed, that is the product
pack shot is missing; but that does not matter at all because the branding is
pretty strong. An interesting element in this ad the “store locator” at the
bottom of the ad, this is a website that can
