The Snickers ad campaign was
first launched in India sometime in the year 2008 and it was promoted as a snack
to be eaten between meals, the first Indian TV commercial for Snickers ‘Iske to char baj gaye!’ that was
created had the tagline 'Hunger Baja Char Snickers Kholo Yaar' (When hunger
strikes at four unwrap a Snickers). The ad showed a goal keeper who is
not
alert because he feeling hungry at 4.00 pm, but after he eats a bar of Snickers
which is passed
please see the ad on YouTube).
The brand was pretty low key when it was introduced in India in 2004, few shops
stocked it and the advertising was not enough. The product itself was imported
and not manufactured in
to him by the spectators he begins to perform well and saves a goal (
