Biscuits with Coffee

In response to my earlier post Hide & Seek – Aroma of Fresh Coffee a reader sent me an email enquiring if a coffee spray similar to the coffee spray used in the Hide & Seek Caffé Mocha press ad was available for personal use; my answer to this is that I have absolutely no idea, I have never come across such a product. Now coming to my post -- Biscuits with Coffee

Currently there are two coffee flavoured biscuit campaigns running on TV and they make very similar claims – both brands of biscuits have coffee in them and their ads suggest that these can be substituted for actual coffee. One campaign that of is Parle Hide & Seek Caffé Mocha and the other is Britannia Bourbon Cappuccino. TV commercials for both products feature a

Hide & Seek - Aroma of Fresh Coffee

On the morning of May 29, 2012 I picked up The Times of India to check the headlines and noticed a refreshing aroma of freshly brewed coffee hitting my nostrils. At first I thought someone in the neighbourhood was preparing coffee but I knew very well that it could not be so; from where was the coffee aroma coming from I wondered? I realized that it came from the newspaper I was holding, did someone spill coffee on it? No the aroma emanated from an advertisement of Hide & Seek – Caffé Mocha, a new variant of Parle Hide & Seek biscuits just launched.

How did the coffee aroma get into the press ad? I learnt from Everest Brand Solutions, the ad agency handling the account, that the paper was first