Godrej Consumer Products Limited recently launched HIT Anti Roach Gel. A
product in this category was first introduced by Godrej Hicare Ltd. some years
ago, though not in the FMCG space but was part of the pest control services
offered by the company; today there are other companies offering pest control
services who also make use of anti cockroach gel. Use of anti cockroach gel is
relatively a new concept; it is a simple, clean and by far the most effective
way of getting rid of cockroaches. The gel is applied in form of small spots at
places frequented by cockroaches, it attracts cockroaches that eat them and
die, and other cockroaches who feed upon the infected dead cockroach also die.
This is truly a revolutionary concept and I
Products Limited in their ad, at least not technically; there is one more product which is older than HIT Anti Roach Gel, it is Care & Guard Cockroach Killer Gel but I am sure it is not distributed widely, maybe it is available in pockets only in south India.
The TV commercial (TVC) launching HIT Anti Roach Gel shows a man noticing
a cockroach on the wall, he removes his shoe and throws it at the cockroach and
instantly kills it, after this there is some drama that is enacted
