Showing posts with label Growel's 101 Mall. Show all posts
Showing posts with label Growel's 101 Mall. Show all posts

Friday, November 1, 2013

The way to a consumer’s heart is through his/her stomach – Shopping Mall advertising

Growel's 101 Mall
Shopping malls have brought about a significant change the behaviour of consumer in Indian cities. Malls are not just about shopping; these have become entertainment destinations, places where you can socialize, eat, meet people, and generally spend time in air-conditioned comfort. I have also seen people having business meetings at food courts and it is not uncommon to see people working on their laptops. The food courts in major malls offer a variety of choices.