ESSAR TV Commercial

The ESSAR TV commercial currently on air has caught my attention. It is a well executed ad, what I like about is its simplicity, it does not exactly have a big idea so to say. It conveys skillfully and clearly through animated graphics which appear as chalk drawings on a blackboard. The animated chalk drawings keep morphing to depict the diversified activities of ESSAR.

I do not know the true purpose of this ad campaign, perhaps because I not one of their target audience; may be it is goodwill building exercise but what ever may be the purpose it is truly engaging..