David Ogilvy – advertising guru--- once said that when advertisers run out of ideas they take the celebrity route. I couldn’t agree more. With celebrities indiscriminately endorsing everything and anything I soon lose track of the product and only remember the celebrity. While the celebrities laugh all the way to the bank I miss commercials which have a good script and most importantly actors who are not celebrities but excellent performers. Here are a few commercials which I for one rate as unforgettable.
The naukri.com ads - well one doesn’t need to discuss them in detail the script and the performances say it all. While the actor playing Hari Sadhu became a legend (if the word legend is considered an exaggeration then I confess I do not mind exaggerating) of sorts portraying the grumpy boss, the two employees, even the one in the background who is desperately trying to please the boss by preparing his tea but at the same time suggesting S for Shameless, are a treat to watch.
This so called ‘shayar’ (poet) in a make believe mushaira is hilarious without even delivering a single word. Why did Alpenliebe have to jump onto the celebrity bandwagon and sign on Kajol? They were doing fine without the celebrity.
Here the actor initially looks so serious - with a subtle comic touch - as he reflects on the design of the Bingo Mad Angle almost as if he is deliberating on some groundbreaking product design or something.