Mango Frooti – Growing Up Part 2

Recent Times

The name Frooti has become generic to the category of fruit drinks in Tetra Brik packs to some extent. A colleague of mine had once shared with me an interesting anecdote; for some reason he had happened to ask a friend of his whether he had ever heard of Jumpin, the reply he got was, “Oh Jumpin Mango Frooti, of course I have heard of it!” That was years ago, a few days ago someone visited this blog while searching for ‘Jumpin Frooti’. This shows how strong Frooti has become in the category of fruit drinks in Tetra Brik packs.

Mango Frooti – Growing Up Part 1

Early years

Advertising of Frooti has gone the reality route in the recent times, the ad campaign this summer is based on mango themed games, and people of different age groups are shown participating and having fun. Frooti’s reality advertising actually began last year, the ads featured giant sized mangoes were shown falling and tumbling much to the shock and surprise of passers-by who were unaware that a TV commercial was being shot. A post by Shilpi Bose on this campaign was earlier carried in this blog. Over the years Frooti’s advertising has changed a lot, so has its package – from Tetra Brik pack to PET bottle and competition; let me share some of its history, whatever I can recall.

Frooti is a 25 year old brand, at the time of its launch what differentiated it