The above press advertisement caught my eye both at Pune and Mumbai and I decided to write about it; since I was curious to
know more I contacted the ad agency ICOMO Advertising (I) Pvt. Ltd. and they
were kind enough to answer my queries.
Before I begin discussing the ad let me give a brief background of Faaso’s.
Two young engineering-management professionals set up Faaso’s -- a chain of
quick service restaurants. Currently Faaso’s has several outlets in Pune and in
and around Mumbai. Fasso’s specializes in various kinds of rolls or wraps as
you would choose to call them, kababs, biryanis and few other items; these
items can be ordered by phone or through the internet. The founders of Faaso’s
identified a gap in the market between the western style
