Recently Ratan Tata, Tata Group’s chairman emeritus, admitted that pitching Nano as the cheapest car was a mistake and that Tata Motors is planning to build a new image for it. It has not been a smooth ride for Tata Nano since the time it was launched; Tata Motors the company that manufactures Nano had to give up the Singur plant, some cars caught fire and other issues; anyway we won’t be going into details of their problems since this blog is about
advertising, so let us analyse a few of the ad campaigns of Tata Nano seen so far..
