This ad is being shown on television for quite some time; perhaps I should have written about it earlier in this blog. Salt is believed to be dangerous for a person suffering from blood pressure (BP), using light humour the ad effective demonstrates the suffering a BP patient has to goes through, which is eating food with no or very little salt to control his BP, his helplessness is convincingly shown. The interaction between the father (BP patient) and his daughter is very interesting and engaging; the father begging his daughter for a piece to eat and the daughter not permitting him is both humourous and at the same time you feel sorry for the man because he seems to be destined to eat bland food.
