TATA ACE – What are they trying to say?

A series of new TV commercials (TVCs) for Tata Ace are currently on air now, whenever I saw them on TV I found it difficult to comprehend the exact message the advertiser is trying to convey. To begin with I did not realize that there were more than one TVC running on TV for Tata Ace. In order to understand the commercial better I decided to examine it (at that time I thought that it was a single TVC) closely on YouTube. The first thing I realized that there are three TVCs each of 90 seconds duration; the titles given to them are Lalitpur, Malipet and Pehelgaon. The look and feel of these TVCs are almost identical, whatever differences exists among them are of no consequence, the script is essentially the same; if you’ve seen one you’ve seen them all. The TVCs attempted to be funny, how successfully I am not sure. Two TVCs feature one white man each and the third TVC features a white woman, each of them are shown participating in a quiz show at a rural mela like setting. The quiz master is a bald and comical character for all three films played by the same actor. The quiz master asks a question in each of the TVC, the correct answer to which is Tata Ace but the participant (in all three TVCs) is unable to get the answer right despite the fact that broad hints are given by the various characters present. After that various beneficial features of Tata Ace are rapidly conveyed, I feel too many things are being said in too short a time.