The Telecom Regulatory Authority of India (TRAI) feels that
it is time to begin regulating ads on TV. The suggestions made by TRAI are:
- Restricting ad time to 12 minutes per hour in case of free-to-air channels like Doordarshan, for pay channels it has suggested a limit of 6 minutes per hour.
- It has suggested certain restrictions in case of sports events.
- It wants to do away with part screen or window ads.
These and more suggestions have been made by TRAI in order to ensure that
the viewers have a pleasant TV viewing experience; for more information on this
please read TRAI says too many ads on TV, wantscurbs and TRAIreviews ad time policy for TV channels.
