Suzlon, a leading in wind power company launched a new ad
campaign very recently called p.a.l.s (an acronym for Pure Air Lovers Society).
The campaign comprised television, press and also digital media; a website --
http://pals.in has also been launched. The whole purpose of
this initiative is to form a community of like-minded people who believe in
keeping the air clean and also the environment clean and can also spread the
message to others. The campaign addresses the youth. Suzlon is committed to
sustainable development and wishes to go beyond business, beyond making wind
turbines and connect with the common people with a message on caring for the
environment. With this initiative the company wishes to bring about a ‘Clean
Air Revolution in India’ (For more on this please read
Suzlon powers new campaign for cleaner air called p.a.l.s)
While I found the press campaign quite eye-catching I cannot
say the same about the TV commercial (TVC), in fact in the beginning I could
not understand as to what was going on. The TVC appears to have been made
