The word ‘chips’ normally conjure up an image of potato wafers-------- which is fried food, junk food, unhealthy food. The health conscious consumer tends to resist temptation and prefers to keep away from such products. Besides, the market is flooded with these products; obviously the competition in this segment is quite stiff. By taking the health route in its commercial, Parle Monaco manages to draw attention and entices the consumer to try out the product.
