I would like to go on rewind mode this time and would like to recall the Sil Jams TV campaign which caught the attention of TV viewers more than a decade ago; I do not recall the exact year. The campaign comprised two commercials and the message was that the jams were so tasty that they brought out the child in you. One commercial was set in a boardroom where very senior gentlemen were shown to be holding a meeting, their behaviour underwent a complete transformation when snacks were served with Sil Jams – each of them began to behave and talk like small children. The other TV commercial features ‘experts’ giving
