The international tyre brand Michelin recently announced its presence in the Indian market with a print campaign. The ad which is a print version of their television commercial, appealed to the child in me thanks to the Michelin Man and the cute looking animals.
The claim in the advertisement that the tyre helps the vehicle stop upto three feet shorter is in a way similar to the Ceat bike tyre claim that focuses on the driver being able to stop the vehicle in the nick of time. However, while Ceat bike tyre deals with the foolishness and carelessness of people, Michelin’s message is that the tyre prevents the death of innocent animals on highways and lonely stretches of road.
Since I found the print ad appealing I searched the internet for Michelin tyre commercials and there were quite a few interesting commercials but
