Magnum - Unleash Your Wild Side campaign was launched in India in the summer of 2017; it is actually a part of
an international campaign. In a product category such as ice-creams it is very
difficult to find a differentiator that can make the advertising proposition
distinctive and provide a competitive edge for the marketer. Ice-cream brands
have always been innovating by bringing in new flavours and presentations to
stay ahead of competition; by presentation I mean making the product available
in sticks, cups, cones, sandwiches, flavour combinations and so on. The theme
of
