People, companies, government and various organizations advertise
to communicate ideas, messages or information to the public in general or to a
select target audience. Common sense tells us that there should be clarity in
the communication so that the people seeing the advertisement understand it,
comprehend it and the communication should have its desired effect. Simplicity in communication is also very important, especially, so that the
message is not diluted by other distractions such as a celebrity model.
In a competitive market place what happens is, the client company
along with its advertising agency will try to see that their ads stand out in
the clutter and grab attention of the prospective consumers, therefore the
creative team in the ad agency work hard to give the ad campaign some kind of
distinctiveness. So, you have attention
grabbing headlines and visuals in press ads and outdoor; in case of TV
commercials a bit of drama and imagery is often added to engage with the target
audience. However, I find that sometimes ad agencies get so involved with
