Eating Rice is Wise

 Advertising branded rice can pose a challenge because rice is after all a commodity, how different can one basmati rice brand be from the other? How does a company position its brand of rice? Well, branded rice companies have been trying to be different to stand out in the clutter.

Traditionally the messages in basmati rice advertisements have always been about long grain, flavour and aroma. But that is not enough; one brand needs to differentiate itself from the other, some brands are trying to make distinctly different claims. Let us analyse some of the TV commercials appearing on TV currently or